Actual errors and the network marketing business network marketing, the basic strategy planning _.

In recent years, e-commerce market fast, and network marketing companies and businesses are increasingly being taken seriously, drink a beverage usually small to large automotive jewelry, all have set foot in the network the platform. .The 21st century is the year of the digital age, and network marketing in the digital age is the most significant of a marketing model. .But the face of this familiar and an unfamiliar market, many people have their own views on it. .The author preliminary statistics, can be summarized as five errors: first, the construction site will be able to make money, then nothing wrong with that, it would be wrong to understand this sentence in the vast majority of people become "With site will make money" can be a matter of fact, .First, we want to be clear that, create a site may not be able to make money, it may lose money, creating a website to do network marketing is a commercial part, is in business, there is a loss of business profits, says that the world is not decided .loss of business, but we are usually concerned about the joy of success, ignoring the bitter losers. .Like lottery, as is usually seen to hear the news of the award, but we ignore millions of people were lost. .Secondly, we built into the network marketing business website is just the first step, building a website does not mean you can make money immediately, then there are a lot of things waiting for us to do. .Network in the vast sea, how to build your brand, so that more people know about your product or service, this is the real core of network marketing is the essence of Web site can make money. .Second, network marketing is the online advertising from the traditional view of marketing history, marketing, at some stage also once considered a "marketing is advertising," but with the marketing system of continuous improvement, this idea is obviously wrong. .At present, the era of network marketing is in this period, many people think that "marketing is the online advertising network," but it is clear that this is a misconception. .Internet advertising is only running in the network marketing system network to promote the kind of network marketing is just tip of the iceberg, and that the success of network marketing, network promotion is not just one or two simple, but a focus on network planning, advertising .design, IT technology, sales management and marketing with a new sales system, more precisely, a kind of network marketing is marketing, it has the common characteristics of marketing. .Therefore, we in the development of strategic planning of network marketing, it should have a complete comprehensive consideration, coupled with the effect of the implementation of accurate, to get the desired results. .Third, SMEs do not have the strength to do network marketing network market, many SMEs see the temptation of cake, very much like to get involved in network marketing, you can do when they heard the network is equal to "burn" a tremendous need for funds to .maintained, they look rather deteriorated. .In fact, the network is equal to that done "burn", that is true, we look at Alibaba, Taobao, Jingdong Mall and other well-known e-commerce platform, every turn is invested tens of millions of dollars. .But this does not mean that network marketing is big business playing the game, on the contrary, small and medium enterprises to do network marketing full strength, they lack only the sense of a whole, compared to the traditional network marketing communication channels, the low price, publicity .large, which fits the needs of SMEs. .Fourth, at the core of the promotion is not a network marketing network marketing process, the flow of many people at the examination as a standard network marketing success, so this is often a misunderstanding of people to network marketing, network marketing is a website that promoted .Their reason: to play all the features of sites need to build on a certain network traffic. .But in fact this is obviously very narrow point of view, we do not deny that is website marketing website promotion, but it is only a basic web site marketing tool, or even claim to be the purpose of network marketing, without a commercial gas .website, how hard to promote, the most they can pull to "passing" does not keep the guests. .This is also the number of sites is a common phenomenon - I saw the network was built, but no orders came. .Fifth, network marketing is not easy for some people believe that network marketing is not something you can easily spend thousands of dollars to build a website, then do some online ads do not get away, it is undeniable to build a business website is not difficult to deal with some of the basic .The online trading is also very common, but want to be a "successful" and "effective" commercial operation, it is not an easy thing. .Can be said that network marketing is a very complicated project, and we are talking about are thinking only "tip of the iceberg" only. .Since network marketing is not a complex matter, and the network market pie is also growing, with the e-commerce market matures, online shopping has become a common enough thing in, or even the birth of the "home economy ."a phenomenon. .Increasing the face of such a piece of cake, traditional companies are testing the water, cars, jewelry, houses are beginning to sell online, the digital and home appliances have long been on the Internet everywhere. .Internet marketing is also increasing emphasis on enterprise, network marketing in the end then what strategy? Author to preliminary statistics of the following eight strategies: First, it comes to network marketing, online advertising may be the first time will think of online advertising, when we not open .a web page, we will see the shadow of online advertising, online advertising in various forms, the most common form of online advertising package has BANNER advertising, keyword advertising, classified ads, sponsorship ads, Email advertising. .Online advertising on the site branding, product promotion, Web site promotion has obvious effect. .Second, the Search Engine Marketing search engine will certainly be mentioned, because the basic form of search engine spiders can be divided into network-based search engine (referred to as search engines) and artificial categories based search engine (the Category), so the search .engine in the form of promotion there is a corresponding method based on the search engine category-based approach, the former including search engine optimization, keyword advertising, PPC, fixed position, content-based targeted ads and other forms, while the latter mainly .is in the category appropriate category for your web site. .With the further development of the form of search engine changes, there have been other forms of search engines, but most are based on these two forms. .From the current situation, more and more people start searching before the purchase of the product information, so the search engine's position in the network marketing is very solid, very popular with corporate recognition. .Third, e-mail in the marketing process, database marketing has been most effective as a marketing tool, and for purposes of network marketing, database marketing, e-mail is a reflection, I believe that every individual business users have received hair .Come promotional messages. .Can be divided into client-based e-mail messages and spam licensing, licensing of organic can reduce the nuisance of advertising on the user to increase the positioning accuracy of potential customers, enhance customer relationships, enhance brand loyalty and so on. .Fourth, resources can be exchanged for each company Web site has its own resources, this resource can be expressed as a certain number of visits, the registered user information, valuable content and features, online advertising space, the use of resources and partner websites .cooperation, sharing resources and common purpose to expand revenue. .Exchange current enterprise web resources the way a website to exchange links, swap advertising, content partnerships, co-users of resources, etc., but the most common resources for the website link to strategic cooperation, the use of partnership resources between the site visits to promote mutual cooperation .. .V, viral marketing, viral marketing, now more and more companies like it, indeed, in the history of network marketing, there are too many noteworthy cases of viral marketing presence; Indeed, because of viral marketing, its advantages, there are too many .Company extenuating addicted to it is the domestic production of the current or even a viral marketing network of specialized companies exist; Indeed, viral marketing, as long as used properly, it is often made at very low cost a very significant effect. .Sixth, information dissemination will be published on the Web site promotion of other potential users may visit the website, using the user access to information on these sites the opportunity to realize the purpose of website promotion, which is most common in some BBS, information platforms and forums .post, in the early development of the Internet, less time site information, information dissemination is often achieved significant results, but with the promotion of Internet information explosion, and its role has become increasingly worthless, but some specific, professional .of information can still cause for great concern, especially when the information published in the relatively high correlation. .Seven at the shortcut that is reasonably efficient use of network address real name, common URL and other similar sites keyword method to achieve fast access method for website promotion. .Efficient use of natural language and web site URL to establish their correspondence, which for users accustomed to the use of Chinese, providing a great convenience, users simply enter the English site to be more than a quick easy to remember URL to access Web site, .their mother tongue or other simple words for the site, "change" a better memory, more likely to reflect the brand image of the site, such as choosing a business name or trademark, the name of the main products such as the Chinese Web site, which can significantly make up for the English site is not easy .propaganda - Global Brand Network - flawed because the website has some promotional value. .With fast business registration at the increasing number of user data at these shortcuts can also amount to a search engine, so that when users use a keyword search, even if a site is not registered in the same Chinese website, also found by the user .find opportunities. .Eight, in addition to other promotional methods outside those described above, there are many other network marketing marketing methods, such as QQ communication strategy, I have a QQ group, there was a time in the group every day the company released the information, let me .admire, imagine that, if a person has 100 groups, a group of 100 people, your net mass of each piece of information, it will allow 10,000 people to know; In addition, the blog is relatively common method, a lot of e-commerce companies .have their own blog, updated daily product type; that there are many network marketing model, such as soft paper marketing, network marketing, public relations, word of mouth marketing, event marketing and so on. .Difficult to do network marketing, network marketing make it more difficult, but with the popularity of the Internet marketing network marketing will become increasingly important in proportion, the temptation is also growing, but anyway, only with the heart .keep going, using the method, product and service excellent, I believe that network marketing will give you the greatest return. .<wbr> Welcome wwwtjwebseocom <wbr> more content to your reference.