2011年1月10日星期一
A plastic box growth diary--Chinese business CCP CCP _laoniu1981
the growth of a plastic box--CCP CCP-the journal of Chinese business 2010-12-26-week, fill out a China Merchants Bank credit card application, brought a CCP's Cup, a family of like students to a free gift card by filling in the table to squeeze into piles. A week later, my mother told her that the Cup is very easy to use, so she bought several return. It was her 2006 when in College, she soon found that the CCP CCP "seems to be sealed cartridge replacement term, enter your own as well as the surrounding people's subsidiaries. Her mother from TV shopping on see CCP's advertising, spent 79 dollars bought a set of savers, this is the week, the 47-year-old mother stayed first time through television shopping to buy things. 2006 is the CCP CCP (China) marketing Minister Liu souffle in China for the third year. Its a daily puzzle his problem is how to make these prices expensive plastic box is more people know. Although the company both in television or plane, advertising investment is huge-bus model yuemei holding a party box Tete will walk through in-is still not allow savers in Chinese consumers in vogue. Until one day he went through the company's newspaper clips, see same-day newspapers reported on the striking-Korea TV big long program in China. "Big long reports accounted for one Edition, and reports on accounts hanshanggong three editions. "Yoo souffle suddenly realized that opportunity is here-the TV play is about diet, why not make a smashing hanshanggong to? three months later, hanshanggong holding CCP savers image rendered in more than 30 country depending on the platform, the electric appliance Korea Headquarters construction of advertising for followers of Korean housewife who remember" flip-flop "smack the cover closed and the sound of the CCP CCP" the son, Liu souffle, stores and direct store sales figures start growing rapidly. This enables the parent company of Haina CCP open bi company pleased. The 1995 established Korea largest kitchenware manufacturer, have them everywhere cartridge sold in the more than 70 countries worldwide. But in China, development for three years as little surprise. 2003 CCP products into China, and many portal products, select the agents for sales. But the agents at the same time, sales are many commodities, did not give it a plastic box with adequate attention, one year and then sales achievements. In 2004, the General Manager of open bi Haina gold Shunichi decided, in China's own branch. Open the Chinese market through head station selected in Shanghai. "East of consumers to accept new things, consumer strength also close to rich country. "CCP China district Vice President Ann Bingguo said. At the global, the plastic box is through television shopping to open popularity, the Kingdom of the differences, differences in colour on the transfer of the Facilitator, said difference in language, but there is one scene Cove-CCP is equipped with a liquid seal box again over to reverse, the liquid does not leak-company of the Senators devout only this intuitive style patterns, once again repeat, talent and let consumers remember product characteristics. Just Korea TV shopping channel kansas personal injury attorney CJ also at this time in Shanghai. First, the CCP's seal box is rendered in the Oriental CJ shopping channel. Consumers have for this channel also strange, in the heart of Shanghai, the moderator consumers blow suffered wounds not smack stuff, mostly to fool people. Premiered by the CCP CCP, before getting sold only 500 units. While in the Western powers this TV shopping is a mature nation, CCP premiered in 2002, 8 minutes 8000 sets sold. Until 2006, CCP in China sales amount but 3000 million, 2006 big long version of the ad sales breakthrough after rendering, $ 100 million. Although the Eastern CJ or the box made watertight scene, but Liu souffle said, each equal to sell direct seeding 1300. Almost 3 times before. Designed specifically for users in China tea Cup was the best of CCP sales, individual products as well as drinking habits are not leaking characteristics make week, middle-aged parents so readily accepted the plastic cup. Some enterprises beginning at her door to group purchase, called to the cups. Enterprise used to give employees deemed benefits products, including the China Merchants Bank, five or six banks with the Cup as a gift for your credit card bid. CCP-marketing specialist for taking the person responsible for buying customers. Although the group purchase prices in comparison to retail profits fell by half, at least, but is better in excellent word-of-mouth effect. Now the environment is, the sale of 30% to 40% of group purchase volume, 40% to own stores, the rest are phones, collection and direct store share. TV shopping open popularity then, traditional channels is still the main sales. In high volume consumer mobile marketplace, push pin ' standing in the product before, and from the Cabinet of consumers exercise with the characteristics of the product; and in the direct store, shop assistants are regularly organised for customers who experience activities. In 2006, also make up the online shop. In online shopping, consumers in different periods of time special offer to the difference between buying. In 2008, the company's sales reached 2.8 billion. Dialed TV shopping hotline of the more and more, Wal-Mart and other stores are multiplied by the number. In early 2004, the CCP in Weihai investment 20 million dollars to set up factories in order to export to Europe and the United States, by the end of 2007, the CCP in Suzhou investment of 30 million dollars to set up factories, the objective is for the domestic market. In China, the price is really not self-made plastics is worthy to become synonymous with preservation box, it even has replaced its competitors Tupperware. With 70 years of history of Western powers established kitchen brand Tupperware is its global market and the most powerful opponent, their supply of similar products, prices are similar. 2008 Tupperware global sales of 18 IMEX round, 4 round CCP is the epitomy, but in China, Tupperware is 1.5 billion, while the CCP is 2.8 billion. Although the global market point of view, to direct selling as a channel of Tupperware ranking stayed, but in China, through direct sales transformation, use direct store channels of Tupperware was very low-key development risk, although its direct store located in China, but several dozen will not make any publicity came from brand awareness, clearly inferior. Promotional programs-the extension of CCPFind the right way. A 8-piece tool set for savers to 688 Yuan price sold, visibility is critical. "Kitchen supplies, Word of mouth is very important. "An bingguo said. With regard to the maturity of transnational enterprises concerned, advertising accounted for 5% of their turnover in degrees is an equal proportion, and CCP advertising degrees, covers nearly 15%. With Feng Guangcheng overcame advertising bombing, savers views the hearts of the people, the plastic box is encounter new problems. CCP found that too many counterfeit products are being rendered. From Guangdong, more and more similar products are rendered in a Wal-Mart supermarket. Their long suauto accident attorney ffering from similar to the CCP, the price is at least half of the CCP self-made. But the practice is that the CCP has introduced more closely to the consumers of new products in the Chinese market is just beginning to go, come floating Ocean transportation products only 150 shape difference of savers, now apart from the specially designed for the Chinese design fresh water glass, sales in China on the CCP to glass, pmedical malpractice lawyers new yorkorcelain and other materials of 750 products. For example, the newly introduced glass series savers, domestic consumers like the plastic tableware directly into a microwave oven, heating, and plastic plus the cooking oil in high temperature is not healthy. Although the price is higher than the original plastic sealed box is higher, but the Oriental CJ TV shopping channel on simmer head time stand still live, sold more than 1200. Reputation and popularity remains the most important, it must continue to make people believe that took twice the amount of finances to purchase these so-called licensed patents, features innovative seal box is the value. Today in history: longliqi exquisite living water Cup 2010-12-26 this recommended product: a special counter for original fake compensates 10 Korea 7 pieces of CCP CCP buckle suit HPL827S001 1.3kg pricing: $ 88.00
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